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  <title>Rose-Owls and Pumpkin Girls</title>
  <subtitle>The Journal of Seanan McGuire</subtitle>
  <author>
    <name>Seanan McGuire</name>
  </author>
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  <updated>2009-02-10T18:53:42Z</updated>
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    <id>urn:lj:livejournal.com:atom1:seanan_mcguire:81739</id>
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    <title>seanan_mcguire @ 2009-02-10T10:52:00</title>
    <published>2009-02-10T18:53:42Z</published>
    <updated>2009-02-10T18:53:42Z</updated>
    <lj:music>Karissa Noel, 'Corrupt.'</lj:music>
    <content type="html">So as I sit here, a safe seven months from my release date, I'm watching various friends and acquaintances as they madly dance through the steps required to promote and advertise a new book.  It's important, especially for newer authors, to do something beyond just saying 'I have written a book and my mommy says it's awesome' when they have something hitting the shelves.  (Although 'I have written a book and &lt;i&gt;Seanan's&lt;/i&gt; mommy says it's awesome' seems to carry a surprising amount of weight for everyone but me.  Does anybody else out there have a tattooed, foul-mouthed mother who'd be willing to fill that particular role for me?)&lt;br /&gt;&lt;br /&gt;So the question becomes, what works?  Book giveaways are obviously good things, but also somewhat self-limiting, as I sort of want people to buy things.  (Oddly enough, I don't feel like earning back my advance all by myself.)  Competitions are also good, providing the prizes are interesting -- and heck, prizes are just lovely things to offer.  So what do &lt;i&gt;you&lt;/i&gt; think would be a good idea?  What kinds of promotion would &lt;i&gt;you&lt;/i&gt; like to see?  We have seven months to put even the strangest of plans into motion, so sing out!&lt;br /&gt;&lt;br /&gt;Operators are standing by.</content>
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