The FAQ on Amazon says they don't always know in advance how many episodes it will be, since the episodes are written as they go along. I would assume that a writer would at least have the story outlined and the first few chapters written before starting a serial like this, but they don't generally have it finished. I had the impression from the FAQ, too, that the writers choose the interval.
Deleted comment
September 25 2013, 21:12:44 UTC 3 years ago
September 26 2013, 18:25:15 UTC 3 years ago
The interval was set by the publisher.