Seanan McGuire (seanan_mcguire) wrote,
Seanan McGuire
seanan_mcguire

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Go then, gunslinger; there are other worlds than these: Seanan ponders Amazon Worlds.

So last week, while I was at Disney World, the "Amazon Worlds" program was announced. In a nutshell, Amazon has acquired a "derivative works" license for certain properties (inc. Pretty Little Liars and The Vampire Diaries), which will allow people to publish authorized fanfic through Amazon Worlds. It can't be smutty, and there are no crossovers allowed at this time (even between the properties Amazon has already licensed), but genfic in a single universe is completely okay.*

Now, from a strictly "I am a child of the fanfic mines" standpoint, I can see two really awesome aspects to this:

1. If I publish through Amazon Worlds, I can't be sued for playing in someone else's sandbox.
2. I could get paid.

Let me be very clear here: right now, under the law, you can't be paid for fanfic, because then you're abusing someone else's intellectual property. By creating this license, Amazon has essentially set up a licensed tie-in factory, which allows for payment of authors without any illicit exploitation of someone else's IP. There's even a clause in the Amazon Works program which makes it okay for the IP holders to read the fanfic-for-pay: the rules state that if the IP holders want something you created and put in your Amazon Worlds-published fanfic, they can just take it. Since most of the "no please, don't tell me" attitude among some creators comes from fear of being accused later of stealing someone else's ideas, this is a great protection for IP holders.** For fanfic creators, maybe not so much.

"But wait," some people may cry, "are you saying you want fanfic creators to erode your copyright?" No. I am not. For one thing, copyright doesn't work that way. But original characters in fanfic sometimes shed the skins of their origins and go on to have adventures and worlds of their own. A lot of today's working authors started in the fanfic mines, and many of them brought their OCs with them when they moved on. It's easy enough to change things—Penny from The Rescuers becoming Jenny in Oliver and Company when Disney realized they didn't want to put those moves in the same continuity—but still, it creates a potential muddy water scenario that would make me uneasy if I were a fanfic writer in those fandoms, considering submitting stories that contained original characters or ideas. There's also the concern that, well...fanfic writers like to share our toys. My fanon could wind up in your fic could wind up on the show, becoming canon. And yeah, most of us would kill for that, but since there's no way of tracing things back, it could become a case of "I borrow your ideas, the show takes what they think are my ideas, you were never consulted, you didn't get to opt in."

As for the question of payment, I regularly pay people for fan art of Emma Frost, which then hangs in my house, because I am a nerd. Why should paying someone for fanfic, under the right set of conditions, be any different?

But this is all sort of speculation and relatively harmless "maybe." I mean, much of what Stephen Moffat has done as the showrunner of Doctor Who is make his fanon canon, and it hasn't hurt him any; I dream of the day I get to start making some of my X-Men fanon canonical. What concerns me more is the possibility that creating "licensed fanfic" as a category will lead to more of a legal crackdown on "unlicensed fanfic." "Oh, sorry, your archive is outside the bounds of our derivative works licensing, here is your C&D."***

I've seen a lot of people talk about how fanfic works because it is a community effort. And I've seen a lot of the "ha ha all fic is porn, this won't fly" laughing. But what I haven't seen much of is acknowledgement that fanfic is a way for marginalized people to take control of stories that are so often aimed at a sort of safely privileged able-bodied straight male whiteness, engage with them, and fall more deeply in love for that engagement. Fanfic gave me women who were allowed to be strong, not stuffed into refrigerators. It gave me lesbians and bisexual women, and people who owned their often messed-up sexuality. And it gave them to me in the framework of a world I already knew and loved and was aching to interface with as a coherent equal, not as someone treated as a "fringe viewer" by the main narrative.

Yeah, there's a lot of porn. But don't we all deserve a little porn every once in a while?

Fanfic is a huge, collaborative, interactive way for people to be a part of the stories that they love, and I worry that Amazon Worlds is a big step, not toward monetizing fanfic, but toward mainstreaming it in a way that will sap many of the qualities that make it so important. The minute I can say "sorry, this fanfic over here is licensed, and yours is not, so cut it the fuck out," there is a problem. People need to be unafraid to write their stories, the way they want to write them, and learn in the process.

So yeah. I am leery and concerned.

(*This is my understanding based on a reading of the program rules, and based on discussion by other people. I could be wrong. If I am, I'll update.)
(**This is not true of everyone. Some people just hate fanfic. I've never understood that, so I can't really speak to it, but it's a real and pervasive point of view, so I don't want to sound like I'm speaking for those folks.)
(***Technically those C&Ds would be legal even now. I've seen them served. But without something like Amazon Worlds to be held up as proof that fanfic writers are somehow "stealing income" from either the IP holder(s) or the publishing program, they seem to be short-term things that everyone quietly forgets about.)
Tags: contemplation, fanfiction
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I share your concerns, and have a few related additional concerns.

1) How is the decision made at Amazon which works should or should not have a derivative works license? On the other side of the coin, down the road will there start to be fan pressure on all creators to issue such a license, whether or not Amazon feels like paying them a legitimate amount for it (which, let's face it, they almost certainly won't feel like doing given their track record)? In other words, will creators who refuse to work with Amazon Worlds eventually be vilified for it, even if they already have a friendly derivative/transformative works policy or have at least never objected to people writing fic up until now? Will fans begin to feel they have a right to monetize fanfiction, which a creator is then a jerk for denying?

2) Does Amazon have the right to the ideas in the fanfiction, does the creator, or both? Does the author of the fanfiction, realistically rather than what the contract might currently state, have any legal claim on rights to their work (such as the OCs you mentioned), or do they all vanish into the work for hire concept in play here?

3) What about comics? Fan comics are awesome, will there be support for them? If there is, what IP void will the actual images fall into, as opposed to the story concepts and ideas, are they still works for hire, and will use of the unique designs still be available to the original creator? Will Amazon Worlds licenses that don't support comics make it easier to shut down fan comics for those properties?

4) What about credit? If someone creates an amazing new idea, and the original creator can just take it, will the person who came up with the idea be credited in any way for their contribution? What will be the protocol, there, both legally and in terms of just plain good manners?
In answer to your first question:

Any setting that Amazon offers as a Kindle World will have been licensed by the owner of that setting -- so, for example, if they were going to accept Star Trek fiction they'd need a license from the relevant people at CBS/Paramount, or if they were going to accept Kim Possible fanfic they'd need a license from Disney.

This invites a certain amount of speculation, because on one hand, usually the licensor makes money off of that deal by charging the licensee to make use of the property. In this case, however, Amazon is -- at least in theory -- providing a variety of services in the course of administering their license program, and Amazon being Amazon, I'd expect them to charge the licensor fees to do that.

Thus, my own suspicion is that Amazon is doing its level best to make money on both ends of the deal: from the licensors, to cover the operating costs of running Kindle Worlds, and from readers, as they take their half (or better) of the 65% of the proceeds not going to the writers. (And see elsewhere in the thread where I wax suspicious about Amazon trying to make money off the writers too....)

All of which is, frankly, encouraging to me. Because I think Amazon's corporat instinct to make this pay from all sides greatly increases the likelihood that it won't actually be profitable for anyone at all, and will therefore sink like the proverbial rock.
Fair enough, but my real concern in that first question is about the precedent this sets for fan entitlement. If Amazon has successfully established an arena for monetizing fanfic (which they now have, even if it bombs from here on out), then that changes the paradigm to, "Licensed fanfic can be monetized." From there, it's a very short jump to "ALL fanfic should be licensed." And then from there, you can count the seconds until creators start hearing, "Why won't you let me monetize my fanfiction?! Everyone else signed the license and I have a right to make money off my hard work. I'll bet you're just greedy, or super controlling. Well, I don't agree with that, so I'm going to organize the fandom against you, or even just sell my fanfiction anyway, so there!"

Will Amazon allow unlicensed sales? No, they won't, because they're evil not stupid. But the precedent will have been established that it's an expected thing to sell fanfiction, and there will be other vendors on board who don't police as closely. Selling unlicensed fanfic is not anything new, some people do that already, and I'm not even sure it's a problem, but what I really don't want to see is the expectation formed that it's something a fan should just be able to do, because it can pollute the otherwise good relationship between a creator and their fans. I would hate to lose all say about who could make money playing in my sandbox, but I fear this development means it's only a matter of time until creators do lose that (in practice, if not by law).
I'm not so sure it does set a precedent, at least not yet. First, it's nowhere near clear as yet that Kindle Worlds is/will be successful -- if it doesn't actually make money for anyone, it won't establish a template. Second, it isn't even actually a wholly new concept -- it is, in fact, not too dissimilar to Fanlib, which launched some years back to great if skeptical fanfare and subsequently sank like the aforementioned proverbial rock.

Third, I suspect that to the extent Kindle Worlds does attract a writing culture, that culture will have more in common with the commercial tie-in writing community than it does with the fanfic writing community -- so that any corporate retaliation against unlicensed fic sales (very uncommon) as opposed to noncommercial fanfic activity (much more common) will impact the tie-in culture more than it will the fan culture..