thoughtful
deird1 wrote a really fascinating article about something she terms "the Vegemite Effect,", which is so accurate and earnest that it should just about be required reading. Because she's right. The short precis:"No matter how good something is, if you were expecting something else, you'll hate it."
People ask me periodically why I chose to be Mira Grant for my science fiction when I was already happily myself for my urban fantasy. My standard answer is all about marketing and branding and setting expectations, and all of this is completely true...but the real answer is all about Vegemite. People who like me for me were going to know that I was Mira Grant, because it was an open secret, and they were the ones who'd just be expecting my words. People who like my urban fantasy weren't going to pick up a book by someone else expecting magic and hijinks. And once Mira established a readership of her own, people who liked science and zombies weren't going to up my books expecting the dead to walk.
The Vegemite effect explains a great deal about how we approach media of all types, not just books, but comics, movies, and television. There's a lot to think about. And if you've ever wondered why sometimes I say "this is salty" repeatedly before I hand you something...
...well, there you go.
September 25 2012, 16:25:04 UTC 4 years ago
September 25 2012, 19:08:12 UTC 4 years ago
September 25 2012, 22:15:27 UTC 4 years ago
It's kind of like change. I hate it when things change and I don't get the memo. I still long for restraunts that served one specific kind of food or bread, even after they've been long-closed for 20+ years. I -know- it's irrational, but try to tell that to my moods**.
[**the aforementioned 'moods' has been described as the 'Mood Monsert': a morose-looking english sheepdog that walks around a chessboard and randomly sits down in one square of a 'mood demand' - refusing to move off that mood ... until poked with a stick. My husband will take his life in his hands and poke the Mood Monster, hoping to get it to move to some other, more attainable square.]