Seanan McGuire (seanan_mcguire) wrote,
Seanan McGuire
seanan_mcguire

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Vegemite.

deird1 wrote a really fascinating article about something she terms "the Vegemite Effect,", which is so accurate and earnest that it should just about be required reading. Because she's right. The short precis:

"No matter how good something is, if you were expecting something else, you'll hate it."

People ask me periodically why I chose to be Mira Grant for my science fiction when I was already happily myself for my urban fantasy. My standard answer is all about marketing and branding and setting expectations, and all of this is completely true...but the real answer is all about Vegemite. People who like me for me were going to know that I was Mira Grant, because it was an open secret, and they were the ones who'd just be expecting my words. People who like my urban fantasy weren't going to pick up a book by someone else expecting magic and hijinks. And once Mira established a readership of her own, people who liked science and zombies weren't going to up my books expecting the dead to walk.

The Vegemite effect explains a great deal about how we approach media of all types, not just books, but comics, movies, and television. There's a lot to think about. And if you've ever wondered why sometimes I say "this is salty" repeatedly before I hand you something...

...well, there you go.
Tags: contemplation
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  • 78 comments
I agree completely. A couple of other examples come to mind . . .

Some years back, I went to a concert by jazz trumpeter Nicholas Payton, and came away hugely disappointed. Payton is good, and I own a couple of his albums, so what was the problem? In a word, Vegemite. The concert was advertised as a tribute to Louis Armstrong, my all-time favorite jazz performer, so I went in expecting Payton's group to be working in something approaching Armstrong's style. Instead, they performed tunes previously recorded by Armstrong, but did them in a post-bop style that was developed decades later. It was jarring. (As a side note, trombonist Wycliffe Gordon recorded an Armstrong tribute album last year called "Hello Pops", and it captures exactly the spirit I was looking for from Payton.)

Sondheim's "Into the Woods" (a show you know well) Vegemites itself. The first act works well as a self-contained unit, where by the end all the visible plotlines are resolved successfully and happily. Then, after intermission, all the rotten seeds planted in Act I sprout, and everything goes to hell. I've seen audience members react very badly to that.
I've seen that reaction, too. It's never pretty.
I'd never thought about just why I disliked "Into the Woods", but you've put your finger on exactly what put me off it. Thanks for the aha! moment.
Yes, quite. I'm very fond of the first act of Into the Woods, as I'm very fond of Forum. I'm not that fond of the second act -- in many ways, it seems like a mean spirited send-up of the first act rather than logical conclusions (in other ways, it reaches the logical conclusions. The princes continuing to be jerks is wonderful. The Jack the Giant story not actually being over is also, taken by itself, wonderful. But the overall melange and the way certain characters get randomly killed off (or worse, killed for being sluts)...no.

Steven Brust's Teckla very much had a Vegemite problem the first time I read it. The first two novels in the series are witty adventure pieces about a clever, cynical assassin. The third novel...is different. And I -hated- it. On re-read, I was expecting the pace, and deliberately read it paired with Phoenix (which continues the story exactly where Teckla leaves off), and it was much more pleasant.
Funny - I had no problems with the second act of Into The Woods, but the second act of Sunday In The Park With George REALLY threw me the first time I saw it. It took me several rewatchings before it started to grow on me, and now I like it just as much as the first half, but I'm pretty sure I disliked it to strongly at first because it was completely unexpected.

(Into The Woods I basically spent the entire time going EEE IT'S A MUSICAL PLAYING WITH FAIRY TALES IT'S LIKE SOMEONE MADE SOMETHING JUST FOR ME THIS IS SO GREAT AND THEY LEFT IN THE BITS THAT ARE USUALLY SANITIZED OUT THIS IS BEAUTIFUL EEEEEEE. Heh.)
I've not seen _Into the Woods_, but I've tended to describe the movie _The Ruling Class_ as, "Okay, imagine you hired Spider Robinson to write a movie about the British nobility. Then, halfway through the project, you changed your mind and hired Harlan Ellison to finish the story."