Seanan McGuire (seanan_mcguire) wrote,
Seanan McGuire
seanan_mcguire

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Cover me. I'm going in.

I've been thinking a lot about book covers recently. It started when I saw the concept art for the fifth October Daye book, One Salt Sea, which is a big departure, color-wise, from the rest of the series. (One reader actually commented on this, saying they couldn't decide whether they liked it or not, because it was so different.) This, oddly, made me really look at the series covers as a whole. Then I started looking at the covers of other urban fantasies that I've very much enjoyed, and finally realized what it was that made my covers seem so unusual to me. Aside from the part where they're, you know, mine, and hence I emotionally regard them as practically perfect in every way.

The Toby Daye books are getting gender neutral/male covers.

Picture a generic urban fantasy cover. The odds are good, unless you were thinking of the Dresden Files or the Simon Canderous books, that you pictured a woman in tight pants and a skimpy top, probably looking exotic and dangerous at the same time. She may or may not be holding a knife. If she is, it doesn't really look like it would do all that much damage when used to stab someone, although it might use all of its extra flourishes and points to get stuck on their clothing. Despite being in mortal peril, her hair is perfect, and her makeup is expertly applied. She may or may not bear any resemblance to the woman on the other side of that cover, but by the Great Pumpkin, she is Urban Fantasy Babe, and she will cut you with her richly saturated color palette.

(To be clear, I don't think there's anything wrong with these covers, and I'm sort of hoping to get one for Discount Armageddon, since Verity does wear impractical shoes, skimpy clothes, and makeup. Although she wouldn't be caught dead with a knife that couldn't be used to gut a rhino, should the need arise. She is a deeply practical impractical girl.)

Now picture an urban fantasy cover for a book with a male lead. Again, the odds are good that what you're seeing is a man dressed in dark clothing, against a moody, atmospheric background. There is no random lightning; nothing is inexplicably on fire; he's probably not wearing any makeup, and his hair may very well look like he forgot to brush it last Tuesday and hasn't remembered to catch up since. If he has weapons, they're practical ones. Ditto his shoes.

Now take a look at the five currently available Toby covers. In all five, she's wearing dark clothes, including a leather jacket that, while comfortable, doesn't exactly make her look like a bad-ass leather biker babe; more like a girl raiding her boyfriend's closet because it's cold outside. On three of the five, she's wearing jeans. On one, she's wearing a dress that leaves absolutely everything to the imagination, since it's basically full medieval formal gown. On another, she has no jeans because she has no legs, but does have a black top and, again, a leather jacket. In three of the five, she's visibly, and accurately, armed. There are no poses; there are no seductive looks; there's definitely no makeup. If you ignore the fact that Toby is female, they're the kind of covers that usually go on urban fantasies with male leads.

This could not delight me more.

Toby's covers are an accurate portrayal of what you're going to find between them. If she was posed more like our friend, Urban Fantasy Babe, people would be justified in getting annoyed when Toby didn't act like her. Instead, she's posed the way the men of urban fantasy are normally posed, and she acts a lot like them, too. There may be some people who don't pick up the books because they want something sexier, but I think the people who do pick them up get what they're expecting, and I think that helps, in the long run. Truth in advertising is fun!

Thoughts?
Tags: art, contemplation, toby daye
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Deleted comment

Hey, whatever rings your bells.
I think you've hit the major argument regarding advertising already. If the cover makes someone pick up the book, it worked, assuming all else is even or unconsidered. If they like the contents, that's what will bring them back for the next book, or other books by the same author. It's window dressing, but no realtor will tell you that it's safe to ignore curb appeal, by analogy.

Honestly, I couldn't describe the covers of the first four Toby books. I can only describe OSS's cover because it's the topic of discussion and you included a pic. I can, however, tell you the major story beats from each story, background details about most of the major characters, and could name a favorite minor character if asked. I can also say that the covers didn't mislead me as a reader. Is this win? I think this is win.
Curb appeal is really what matters a lot of the time. So very true.

Deleted comment

Yay!
Christian McGrath covers in general are gender neutral, gritty, wonderful urban fantasy. If I remember correctly he does the Dresden files' covers.
Yes, I was thinking that the two exceptions to the Urban Fantasy Babe would be Toby and Kat Richardson's Harper Blaine. Both gritty heroines, both illustrated by McGrath.

snowcoma

6 years ago

seanan_mcguire

6 years ago

The cover is supposed to make you want to pick up the book. If the reader, after reading some of the book, decides that the cover was *lying*, that will make them think twice about picking up the *next* book.

What I like about the Toby covers is that they strike a good balance. They're not going to appeal to someone who wants a "fluffier" read, but those folks probably wouldn't like what's inside either. But if you want something hard-boiled, these covers will draw your eye, *and* you'll not be disappointed at the story inside.
"The cover is supposed to make you want to pick up the book. If the reader, after reading some of the book, decides that the cover was *lying*, that will make them think twice about picking up the *next* book."

This is very true, and I felt that the covers represented the books accurately. ("Toby does her own laundry" said the voice in my head, and whether that's totally true or not, one knows from the covers that she does have to deal with laundry and dishes -- not everything is magickally whisked away.)

seanan_mcguire

6 years ago

filkferengi

6 years ago

seanan_mcguire

6 years ago

seanan_mcguire

6 years ago

taraljc

April 20 2011, 16:32:26 UTC 6 years ago Edited:  April 20 2011, 16:32:58 UTC

I know WHY designers go with torso shots of women from the rear (and by rear, I really usually mean low-waisted jeans/leather pants/miniskirt/thong to nape of neck, generally to show off lots of tattoos). It's a practical reason that has more to do with being able to use a variety of models instead of being tied to one, AND it allows the reader to imagine the heroine without having her face on the cover. And marketing departments tell heads of design that they sell well, and so like all revenue-generating companies, they usually continue to do what they know works until something else is proved (usually also BY someone else) to work better.

But I like the Toby covers cos the girl on the front is pretty close to my head!Toby. Which as you say is pretty damned rare.

(Even if my head!Toby is currently kinda sorta played by Allison Scagliotti.)
I like 'em, too. :)
Personally I love that your books stray from the usual urban fantasy tropes. At least the modern ones. It's nice that your covers reflect that.
Thank you.
i was lucky enough to come across your books as my first foray into urban fantasy- ever since then, i've been spoilt and can't look upon other urban fantasy novel covers with a little bit of distaste. my guess is that the only reason an urban fantasy babe can kick ass in her low-cut spaghetti-strap top, push-up bra and really tight leather pants is due to the fact that her usually male nemesis is too busy ogling her boobs to notice the gun or sword that she has in her hand.

I tend to agree with you, there.
i love the covers to the toby books, because they actually relate to the stories inside (holding a candle for artificial night, wearing the dress with a leather jacket for late eclipses) as opposed to trying to lure me in with boobies and scanty clothes. i've seen so many urban fantasy babes lately that it's gotten to the point that the book store gives me perpetual deja vu.
Yeah, I was so happy to realize that the candle on Artificial Night had a reason! And the dress in Late Eclipse.

brightlotusmoon

6 years ago

seanan_mcguire

6 years ago

So true!
That's most probably why in my mind I actually do relate the cover pictures to the story, to Toby.
I know with many other books, I don't. They may or may not have good covers and it doesn't mean that I don't like the type of the cover, but mostly I have a different picture of the character in my mind.
Interesting!
*nodnod*

It's neat, and a little odd.
This had never occurred to me, but I think you're spot on. I do tend to somewhat judge a book I'm unfamiliar with by its cover when I pick it up at the bookstore. If it has some vampy-looking woman (as described above) I might flip it over and check the synopsis on the back, but I am more likely to but it back on the shelf. I cannot say, however, that this had any bearing on buying the first Toby book - I got it because a nice Borders employee (male in his 50s) said, "Oh, you like, Jacqueline Carey? You should really try Seanan McGuire. It's urban fantasy; I think you would like it." (Kudos to him for knowing his merchandise!)

It's true that the cover for "One Salt Sea" departs from the previous covers, but I see it more as progression. Toby is changing, and the covers might reflect that?
All hail the nice bookstore employee!

I definitely see the cover for One Salt Sea as a progression, and a positive one.
YES, Dresden Files covers! That's what my brain was connecting without actually telling me in words.

Now I have cool crossover story wishes in my head. Spike and Mouse and Mister and ... oh, darn, I forget the names of Toby's actual factual cats.
Cagney and Lacey

ducktape74

6 years ago

tygerversionx

6 years ago

seanan_mcguire

6 years ago

tygerversionx

6 years ago

The covers are part of what I like about the series.

The "Look at me! I am the HAWTness! See my trampstamp!?!" vs. the Toby cover's "Oh holy shit, this is going to get rough, isn't it?" is something I like.

It's the difference between "this is the artists vision of the character" vs "this is fap material".

McGrath needs to be given more work IMNHSO.
I totally agree.
I completely agree with you. I used to kind of avoid Urban Fantasy because of the covers and one of the reasons I picked up Rosemary and Rue was because Toby just stands out in the best way possible...she looks so damn capable of being a great heroine. ^^ (and she totally is)
Why, thank you. :)

Deleted comment

The covers are amazing.

Since you asked, I'll confess I never really saw the covers the way you described them. I have a mental picture of what Toby looks like, which is nothing like any of the covers, and probably not what you had in mind either. And it's the same with just about every book I read that has a picture of characters on the cover; I usually ignore it and just enjoy a trip win which the author's imagination gets filtered through mine.

The pictures of Toby are all unmistakably female, and so I never thought of them as gender-neutral for a second.

I did, however, respond much more positively to the second two covers than to the first two. It seemed to me, the Toby on R&R and LH looks like a rather shabby goth girl who has done something to her ears. She doesn't look supernatural, nor like she gives a rip about anything much less that she'd take on someone else's problem because it was the right thing to do.

The Tobys on AAN and LE, it seems to me, are definitely faerie. They're colorful in a way that communicates glamour. And I LOVE the way LE Toby has her leather jacket on over the dress. That just seems so in character with the Toby I envision.
Interesting. Thanks for the perspective!
Another way in which they're coded male is the art style. "Female" UF covers are usually photo-realistic, while "male" UF covers are generally more clearly artwork. (I could be VASTLY oversimplifying here, as I generally only hit the highlights in the UF genre, but).

I LOVE that you're getting "boy" covers, and I really hope that your and Toby's success leads to a general trend in more useful cover content coding! Because, you know, I like Toby, and I like Verity, but they're different, and it would really be a good thing if cover art consistently clued readers in.
That's sort of my position, too.

Deleted comment

Damn straight.
I know I refused at first to pick up Kelley Armstrong because her covers look like LKH. I was so glad that you got the cover artist you did, since you're books are far more alike in feel to Jim Butcher than they are to say, Patricia Briggs or Kim Harrison.
I HATE the Kelly Armstrong covers and think they are completely wrong for the books. I avoided them even after they were recommeded because I expected LKH stuff. Don't get me wrong, I've enjoyed my share of LKH (right up to Obsidian Butterfly) but wish that books were matched better with covers and not market trends.

The other one that drives me nots are the Patricia Briggs covers--mostly because I'm pretty sure that Mercy is not nearly that trampy, tattooed or curvy. In fact, I'm pretty sure she only has one tattoo.

tygerversionx

6 years ago

notalwaysweak

6 years ago

seanan_mcguire

6 years ago

kyrielle

6 years ago

seanan_mcguire

6 years ago

Have you seen this?

Every year we ask our summer intern to do a survey of cover art elements for the top US fantasy novels published in the previous year. You can find more of our findings on the Chart of Fantasy Art, the Changing Fashion of Urban Fantasy Heroines, and Color Trends in Dragons. Today we look at book titles —both what the titles say AND how they look. Read the rest of this entry »

http://www.orbitbooks.net/tag/charts/
I have! It's really interesting data.
We get the US covers of the Toby Daye books in the UK, which is a blessing. Some of the UK covers for Urban Fantasy have been phoned in recently. Nothing but a 18 year old girl in skintight pleather no matter who the character is, what they're doing, or their age.

Getting the books on Amazon is interesting though, because we get to see the European versions too. The German covers are of a headshot of a perfectly made-up supermodel, not something I imagined Toby as being, different models I think too.

That said, I don't buy many books in an actual bookshop these days, it's bad of me I know, but Amazon and recommendations from the internet is working really well for me these days. I found you and Toby when Cat Valente gave you a namecheck on the Geek's Guide to the Galaxy podcast. So the cover artwork isn't something I bother about a lot.
Heh. I've been replacing my falling-apart Lord Peter books with UK ones, strictly for the covers. Examples:

http://www.amazon.co.uk/gp/product/images/0450001016/ref=dp_otherviews_0?ie=UTF8&s=books&img=0

http://www.amazon.co.uk/Murder-Must-Advertise-Wimsey-Mystery/dp/045000242X/ref=pd_sim_b_6

I also waited for international shipping of hardcover "adult" versions of the last few HP novels. ;)

seanan_mcguire

6 years ago

I like book covers that can be seen as featuring a snapshot from the book, not showcasing the main character as Urban Fantasy Babe. I think they detract from the story unless, as you say, the character dresses like that. Your book covers look like they came up from the inside of the book and I like them for that.
Me, too.
I disagree; the UF Cover Girl usually has an impractically large bladed weapon, and also usually has one or more tattoos that the actual heroine inside may or may not have in character.

*eyeroll*

Yeah, this cover trope is one of my biggest pet peeves about the genre. I can't STAND it. I'm not much fonder of the "shadowy male in black and leather with big lightning bolts" covers, but I really can't stand the stupid "sexy chick with tats and massive impractical weapon" covers.

I'm glad Toby escaped the latter. Bless your cover designer(s) and your publisher.
I do, every day.

Literally, since I have the covers framed in my living room, where they constantly remind me of how awesome they are.

firynze

6 years ago

You know, I never noticed it before, but so true! I did the hard-edged aspect of Toby. She kicks ass and I love that the covers portray that.
Me, too.

Deleted comment

Aw, damn.

Tell him I totally vote swordfights.
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