mortifiedSunday, my housemate and I went to see Jonah Hex (I had promised him Toy Story 3, I couldn't deliver, he got to pick the replacement movie). I found it decent. It wasn't a waste of two hours of my life, and sometimes that and air conditioning are all I can ask from a summer movie. Anyway, as we settled into the all-encompassing seats of Barney-colored love with our popcorn and our drinks, the trailers started to roll. I love trailers. I am a simple soul in some regards.
Establishing shot: a dark intersection full of people. Very film noir, very black and white. Zoom in on a woman's high heeled shoes. Her blue and red piped high heeled shoes.
Her Umbrella Corporation-colored high heeled shoes.
I was sitting up in my seat, practically panting, even before the voice over started telling us exactly how the infection began. As the trailer went on, I got more and more excited, despite the fact that my brain was chanting "no no no no no" very, very loudly. The brain was not under consultation. The brain was not invited. By the end of the trailer, I was ready to run out, buy my tickets, and invest in a whole new assortment of Umbrella co-branded merchandise.
I have been subliminally conditioned into brand loyalty to the Umbrella Corporation.
Does anybody else see a problem with this?
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June 25 2010, 17:21:14 UTC 7 years ago