Recently, I got a look at the cover for an upcoming book in an urban fantasy/paranormal romance series That Shall Not Be Named, because I try to be polite like that. For purposes of discussion, we're going to call it An Armchair to Remember, book three in the Ikeamancer series. Our main character, Casey Carpenter, has inherited the family gift for communicating with furniture. Naturally, she uses this power to fight crime, since she doesn't really have anything else to do with her time.
On the cover of the first book, Cushioning the Blow, Casey was pictured as described in the text: reasonably pretty but not going to be anybody's new super-model, with dark hair that needs styling, a wardrobe that looks like it could handle her daily duties as a general manager at Ikea, and a few iconic items in the background. On the cover of the second book, From Desk 'Til Dawn, she was drawn slightly differently, but still believably the same character. Same basic styling, attitude, etc.
On the cover of An Armchair to Remember, she looks like a seventeen-year-old Goth hooker. Please join me in saying, um, what the hell?
Now, I understand that characters will look slightly different from cover to cover. Toby looks a little bit different on the covers of Rosemary and Rue, A Local Habitation, and An Artificial Night...but these differences are, at least from my perspective, still allowably within the range of "this character is Toby." It's the variance between a picture of Alice drawn by Mimi and a picture of Alice drawn by Bill—they look different, but she's still clearly Alice Price-Healy, getting ready to kick your ass. You can draw the same character within a range and still have it believably stand for the same individual.
The cover for An Armchair to Remember isn't doing that. In fact, if I didn't know the book (the theoretical book), I'd guess that we were looking at the first in a spin-off series starring Casey's ironically trampy-campy younger sister, Carrie, who communicates with clothing and manages a Hot Topic in the mall. It doesn't look a thing like Casey. Casey wouldn't be caught dead in that outfit. It is, essentially, the equivalent of sticking Toby in a mini-skirt and push-up bra for the cover of Late Eclipses, after giving her a bleach job and some serious makeup.
How jarring is this for you? How likely are you to pick up An Armchair to Remember when it looks so different from the other books in the series—when the main character looks so different? Is this going to make you look elsewhere, or do you not care by the time you get to the third book in a series? What about new readers? If this was the first volume you'd seen, would you buy book one after digging it out of the back catalog? Inquiring minds (namely, me) want to know.
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November 10 2009, 05:35:40 UTC 7 years ago
November 11 2009, 00:50:07 UTC 7 years ago
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November 10 2009, 07:08:25 UTC 7 years ago
2. If I'm a long-time reader of the series, I'd be Very Grumpy at the art department at that publishing house for desecrating the heroine by making her Very Not Herself on the cover.
3. If I've never seen the series before, I'll still be likely to take a gander at the back-blurb, any reviews on/inside the book, and peek at the first page. I may look for the first few books as well. I don't really read my paranormal romances for crazy amounts of sex (the reason I quit the a very famous series in the genre series as a teen. You don't just turn into crazy erotica, people!)
4. I will grumble about how a specific, cookie-cutter depiction of female covers is used so often to sell covers. But I'm grouchy like that.
November 11 2009, 00:51:00 UTC 7 years ago
November 10 2009, 07:28:46 UTC 7 years ago
That said, though, I rarely let a cover affect my decision to buy a book. If it's a series I've been reading, I'm invested and grabbing it because it's the next one. If it's book 1 from an author I haven't read before, chances are it caught my eye because I saw mention of it someplace, and/or the premise sounds interesting. ~shrugs~ That's my two cents anyway.
November 11 2009, 00:51:18 UTC 7 years ago
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November 10 2009, 07:40:52 UTC 7 years ago
Oh, the cover. Actually, not much if it's a series I already know. It may cause me to wonder whether this is a spin-off series, as you suggest, but if I already know and trust the author I may well say "I'll buy it anyway", and if it is labelled as "book three" or whatever then I'll just rant a bit to anyone I see in the shop about stupid artists who can't (or won't) read anything about what they are illustrating (Colin Kapp's "A Wizard of Anharite", which is SF but has a barbarian type with a mostly-naked girl climbing up his leg, neither of whom are even vaguely in the book).
And note that most of the books I buy these days are mail order, so in those cases I hardly see the cover at all.
It it's the first one I've seen, and hasn't already been recommended, then the cover may have a negative effect on whether I pick it up, but in that case it will be the esthetics of the cover rather than whether the description is correct (the teenage goth hooker, for instance, if drawn in the same style as the R&R cover, wouldn't put me off; I would then be slightly confused when that character didn't turn up in the book). But then I've been reading F&SF long enough to realise that the cover of a book often has nothing to do with its contents...
November 11 2009, 00:51:43 UTC 7 years ago
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November 10 2009, 08:23:54 UTC 7 years ago
If I ran into the third book first, the cover might have turned me off fifteen or twenty years ago. Nowadays, I find that the back cover blurb and reading the first chapter are better indicators.
And if I find book three of a series first, and the series looks interesting, I'll hunt book one down through the library, and decide whether or not I want to buy from that.
November 11 2009, 00:51:54 UTC 7 years ago
November 10 2009, 08:38:46 UTC 7 years ago
When there are significant differences between the character described and the character on the cover, I flip forward, stare a while and wonder why the author agreed to it. I know that sometimes that's out of the author's hands... but I can't help but wonder why.
Also I despise the old Discworld covers. They are quite frankly hideous and you can't persuade me otherwise.
Mostly I look at both title and cover. Unless it's by an author I am familiar with/have heard of with generally positive opinions, I'll give it a miss if either the title or the cover is awful.
November 10 2009, 15:16:21 UTC 7 years ago
And even if you're a Name, I heard Michael Whelan at a convention, describing how the publisher of All the Weyrs of Pern... Well, according to the story and my recollection of it, they picked one of the sample sketches Whelan did, and told McCaffery "this is what he wants to draw." Then they took that sketch and told Whelan, "She picks this one."
Eventually they compared notes and got rather peeved, since she'd have picked one of his other sketches, had she seen it. (And unless I miss my memory, one or both of them soon shed that publisher...)
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November 10 2009, 13:37:56 UTC 7 years ago
November 10 2009, 22:42:47 UTC 7 years ago
And even if they do manage to get the race portrayed right on the cover, there's cases in which a Black girl described as dark-skinned and/or with natural hair is shown on the cover as a lighter-skinned girl with straightened hair.
It rather, to say the least, sucks.
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November 10 2009, 14:18:28 UTC 7 years ago
If I'm not familiar with the author or series and nobody I trust has recommended it to me, yeah, a bad cover will absolutely keep me from picking it up and taking a look. Once I get to know and like an author and/or series, I'd like a nice cover, but understand that marketing types can be total morons sometimes. It can be a major impediment to me considering a book I have no foreknowledge of, though.
November 11 2009, 03:09:18 UTC 7 years ago
November 10 2009, 14:23:38 UTC 7 years ago
From memory, I have only ever purchased one book with a real-life-fantasy-maiden cover: Firethorn by Sara Micklem, which (by the by) I heartily reccommend. Which isn't to say I'd be so offput by a cover as to not buy the book; I'm more likely to take arbitrary issue with the phonics of a made-up name, or distrust the blurb, or something. I'm weird that way.
November 10 2009, 22:29:37 UTC 7 years ago
I just saw a music video recently (Evacuate the Dance Floor), and the woman who turned my head, the one I'd seek out and ask out if I were there, was not the miniskirted-and-pushup-bra'd lead singer who took up most of the video, but a woman who showed up in the video for three seconds, clothed head-to-toe (pants and baggy shirt) in black---just a throwaway shot of a random extra, but it was different, and what was showcased was her athleticism, not her OMGsexyness. And she upstaged every "sexy" dancer in the video, for me.
Although the things that most get my attention in cover art is a dynamic composition and good color use . . . but I shall refrain from going into the visual theory lecture.
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November 10 2009, 15:11:12 UTC 7 years ago
If it's the first I've seen of the cover... Hm. Trashy cover pictures don't scare me away, but by this time they are a mark against a book because there are So. Frickin'. Many. of them now. If the back cover is interesting, and the first page and/or sample-blurb are good, I might pick it up anyway.
If I read it, and it's good, I'll grab the others no matter what the cover is, examine the cover, and either wince or nod approvingly as desired.
But yeah, if it's the first book I see... That back-blurb had better not be a melodramatic carbon copy of every other paranormal
smutromance book that's on the shelves these days, or it's going to go right back on the shelf, like as not. Cover sends a message for the target audience; if the back-blurb agrees that the cover's message is accurate... I'm not that target audience, much.That help?
November 11 2009, 03:10:53 UTC 7 years ago
November 10 2009, 20:24:29 UTC 7 years ago Edited: November 10 2009, 20:29:37 UTC
I can imagine author sites (via publishers) saying "We're running a competition to decide on some new short-run covers for this best-selling series. We'll have some standard variations (minimalist, single-symbol, florid, arty) and will also be considering fan-submitted covers. If the result sells well, we may consider a second print run..."
Ooh, or how about being able to order a book from the author's/publisher's website which, for an extra dollar, has a custom cover?
Hmm, I'm seeing a market here...
November 11 2009, 03:12:01 UTC 7 years ago
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November 11 2009, 03:12:38 UTC 7 years ago
November 10 2009, 22:21:18 UTC 7 years ago
So, what this basically boils down to is that cover-art disasters are, IMHO, somewhat less devastating if they're on successive books, after the series has obtained itself a fanbase, because hopefully people who've read the first book will have liked it enough to get the second despite hideous cover art, but if it shows up on the first book, all bets are off.
Of course, successive books have a higher likelihood of having disaster covers simply by virtue of the fact that a first book cannot show a conflicting appearance from previous books. So that's helpful, that many disasters can only affect sequels.
November 11 2009, 03:13:05 UTC 7 years ago
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November 10 2009, 22:44:40 UTC 7 years ago
November 10 2009, 22:47:49 UTC 7 years ago
November 10 2009, 23:16:38 UTC 7 years ago
For my money, though, the number one offender is Daryl K. Sweet, whose covers for Robert Jordan's Wheel of Time series are often so badly rendered that it takes considerable forensic analysis to determine which major character he was attempting to portray.
But I digress. Changing artists in mid-series can be an especially distressing shift. Sometimes it works well- Jim Butcher's Dresden Files series has been well served by the same cover artist who's making yours- but it can be just awful, especially if the artist has not apparently made any effort to be faithful to the text. If I'm halfway into a series, I'm unlikely to drop it because of a jarring cover, but it may well make me growl, and it will certainly affect the perceptions of the sort of reader who will pick up a book in mid-series. I won't let a bad cover override a good recommendation, but I realize I may well be in the minority, and I can and have picked up new series partway in on the basis of a good cover (and conversely have been disappointed on a few occasions when I discovered that the promise of the cover wasn't delivered by the text, perhaps unfairly turning me against otherwise commendable series).
On an entirely unrelated note- I would totally read the series you're currently hypothetically discussing, bad third cover and all. A few months ago, some friends and I ran a home-brewed LARP in which everyone was a B-list superhero. I think my favorite character there was Credenza, whose power was talking to furniture. My character, Copycat, had no powers of his own but claimed to the other characters that he could mimic the powers of anyone around him; when Credenza was knocked out with no one in the room, he was called upon to interview the antique desk she was slumped over to find out what happened to her. He dodged the issue by claiming it only spoke French, and therefore he was unable to understand it.
November 11 2009, 03:14:03 UTC 7 years ago
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November 10 2009, 23:21:43 UTC 7 years ago
Bad covers do turn me off, but the third in a series? Hmmm. If I loved the author I'd be looking for the next book and the art style makes it easier to "spot" it when it's on an endcap or some such.
But this could be a clever ploy to get a reader that doesn't usually like the art style of the previous covers to take a look at the third book. Avid readers will seek the author anyway, with aforementioned grumbling, but new people might be drawn in for a look. Book three isn't too far in to get me, as a reader, to backtrack. I, as a reader, prefer the covers to have a related look. But I can certainly see the marketing aspect in here as well.
November 11 2009, 03:14:43 UTC 7 years ago
November 11 2009, 03:27:37 UTC 7 years ago Edited: November 11 2009, 03:29:02 UTC
If I'm a new reader and I don't like goth clothing-communicator stories and similar stuff, I will ignore the entire series if this is the first book of it I happen to see.
Edited to add: if it is a series I like okay but don't love, I WILL NOT buy the book with that cover, not in hardcover, not in paperback. Dishonest or screwed up covers annoy me. I might read it from the library, but if the library hasn't got it and it was an "enh, this is okay, whatever" series, I may well be done with it.
If I'm a new reader and I DO like goth clothing-communicator stories, I will dig up the first book. If I also like non-goth furniture communicators, I may read - though I will be wary of the quality of the series, I do know that covers aren't under authorial control. If I don't like non-goth furniture communicators, I will be REALLY ANNOYED at the waste of my time.
November 11 2009, 03:30:03 UTC 7 years ago
November 11 2009, 06:46:00 UTC 7 years ago
That said, my default position is that the cover of the book has nothing to do with the story or the characters--therefore when it actually does I get to be pleased. I was glad you liked your covers.
Lola
February 27 2011, 22:47:41 UTC 6 years ago
Or my copy of The Tombs of Atuan, which has a crappy movie cover where the dark-skinned hero is a blond and the white heroine is Chinese (????)
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