Seanan McGuire (seanan_mcguire) wrote,
Seanan McGuire
seanan_mcguire

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Good cover models gone bad.

Back in May, I posted about the damage that a bad cover can do to a good book. You can view the original post (and ensuing discussion) here. The consensus at the time was that having a bad cover sucks, and that if your book's cover is bad, it will probably impact the sales of the book. Not exactly rocket science, but still, it's a good thing to think about, especially since—as authors—very few of us have control over our own book covers, so it's good to be prepared to do damage control.

Recently, I got a look at the cover for an upcoming book in an urban fantasy/paranormal romance series That Shall Not Be Named, because I try to be polite like that. For purposes of discussion, we're going to call it An Armchair to Remember, book three in the Ikeamancer series. Our main character, Casey Carpenter, has inherited the family gift for communicating with furniture. Naturally, she uses this power to fight crime, since she doesn't really have anything else to do with her time.

On the cover of the first book, Cushioning the Blow, Casey was pictured as described in the text: reasonably pretty but not going to be anybody's new super-model, with dark hair that needs styling, a wardrobe that looks like it could handle her daily duties as a general manager at Ikea, and a few iconic items in the background. On the cover of the second book, From Desk 'Til Dawn, she was drawn slightly differently, but still believably the same character. Same basic styling, attitude, etc.

On the cover of An Armchair to Remember, she looks like a seventeen-year-old Goth hooker. Please join me in saying, um, what the hell?

Now, I understand that characters will look slightly different from cover to cover. Toby looks a little bit different on the covers of Rosemary and Rue, A Local Habitation, and An Artificial Night...but these differences are, at least from my perspective, still allowably within the range of "this character is Toby." It's the variance between a picture of Alice drawn by Mimi and a picture of Alice drawn by Bill—they look different, but she's still clearly Alice Price-Healy, getting ready to kick your ass. You can draw the same character within a range and still have it believably stand for the same individual.

The cover for An Armchair to Remember isn't doing that. In fact, if I didn't know the book (the theoretical book), I'd guess that we were looking at the first in a spin-off series starring Casey's ironically trampy-campy younger sister, Carrie, who communicates with clothing and manages a Hot Topic in the mall. It doesn't look a thing like Casey. Casey wouldn't be caught dead in that outfit. It is, essentially, the equivalent of sticking Toby in a mini-skirt and push-up bra for the cover of Late Eclipses, after giving her a bleach job and some serious makeup.

How jarring is this for you? How likely are you to pick up An Armchair to Remember when it looks so different from the other books in the series—when the main character looks so different? Is this going to make you look elsewhere, or do you not care by the time you get to the third book in a series? What about new readers? If this was the first volume you'd seen, would you buy book one after digging it out of the back catalog? Inquiring minds (namely, me) want to know.
Tags: art, book promotion, contemplation
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I find bad covers to be excessively jarring. If it's a series I already love, I'd likely grumble and still buy it. If it's a series I've never heard of, not likely. If it's a series that's come highly recommended by people whose opinions matter to me, I may still read it.
Thanks for the commentary!
From Desk 'Til Dawn
Heeeeee.

I love that Girlyman song!
I try to amuse, JUST FOR YOU.
Once I get into a series, it really doesn't matter what's on the cover. By the third book I'm probably far more involved in my interior image of what the character looks like than anything portrayed on the actual cover. Oh, I like the books I buy to be pretty artifacts, so it's nice if the book looks nice, but once I buy into a series it doesn't matter than much to me. But I might be weird.

Now, book 1 of a series by an author I've never heard of? Totally different business. There I could easily be put off by an ugly cover.

This, exactly. (And I don't use this icon often because I'm not sure whether I have it legally, but it's appropriate here!)

linenoise

7 years ago

kateyule

7 years ago

seanan_mcguire

7 years ago

seanan_mcguire

7 years ago

seanan_mcguire

7 years ago

fatherofdragons

7 years ago

seanan_mcguire

7 years ago

From Desk 'Til Dawn

Ow, I think that one physically hurt.
I win!
I would be seriously annoyed. It wouldn't stop me from continuing the series if I'd read the others first, because by book three I'm either hooked or I'm not, but if I'm seeing the series for the first time the heroine getting massive makeovers between books isn't going to make me more interested.
This makes sense to me.
Wouldn't faze me. Some of my favourite books have truly terrible cover art and books that run to more than one edition often have totally different cover art from edition to edition.

Having said that I generally read a novel in a couple of hours, someone who takes their reading at a more considered pace might be more influenced by the look of a book.
That makes very good sense.

I'm probably not a typical buyer

kightp

November 9 2009, 23:47:15 UTC 7 years ago Edited:  November 9 2009, 23:48:14 UTC

... but a lot of marketing, here and elswhere, is lost on me.

When I was still buying books in bookstores, supermarkets, etc., I sometimes made my first foray into an author's work after noticing the cover (and then reading the jacket copy, checking reviews, and reading enough of the first few pages to be sure they could *write*). After that, if I liked the writer, I looked for the name and didn't really pay much attention to the covers.

Now that all my book purchases are digital, I rarely even notice the covers at all. They're usually displayed so small I can't really make them out, and my first-time purchases are driven more by reviews or favorable comments from people whose opinions I trust, many of them writers themselves.

Now as then, when I find a writer I like, I read everything they write (until they let me down, as some occasionally do). I could care less about the cover or illustrations; my brain gives me all the pictures I need.

Huh. So you don't care about the covers at all at this point? I still love a good cover, even when it's essentially a digital illustration.
The type of cover you're describing would make me very cautious if it was part of a series that was new to me. *Some* extreme variations might not, but I've read one urban fantasy in spite of its cover and it *really did* turn out to be pointless supernatural soft-porn. (There's a place for that I'm sure, but preferably not in a book that Amazon said I'd like because I'd bought a ton of Jim Butcher stuff, thanks.)

If it was in a series that I trusted, I'd hum "There's a Bimbo on the Cover of My Book" and buy it anyway.
That makes sense! (She is sultry, she is sexy, she is nowhere in the text...)
If it was a series I read and loved, I wouldn't care much if the cover of the latest book was crap. Once I'm more than a book or two into a series, if I love the characters enough, I'll keep reading. The cover doesn't mean much.

The only thing that might be a problem would be that if the cover is different enough I might not recognize easily on the shelf.
This!

I've missed books in a series because they went from one cover style to another and I am terrible with names - for instance, i love Janet Evanovich's work, but if I didn't happen to have a book of her's right next to me, I wouldn't have remembered her name (she's the lady that writes those funny mystery/action books with the numbers in the title, is how I usually end up looking for her).

kyra_neko_rei

7 years ago

seanan_mcguire

7 years ago

Deleted comment

Wow. See, art is hugely important to me—I'm an artist, it's a thing—so I have trouble remembering that it isn't important to everyone out there.
I thought it was law somewhere that the cover artists be forbidden from reading the book. Certainly many books have laughably inaccurate covers, if not all. I think the most jarring one was a Terry Brooks novel, where the (human) magician Questor Thews was fully as tall as the dragon -- who was big and rideable when he let you, much thicker than, say, a human thigh.

So I guess people who read 1 and 2 are going to just grab 3, and people who didn't read 1 or 2 might see the hot chick on the cover and maybe even buy it.
Makes sense!
I would assume that the person on the cover isn't the main character, but somebody else central to that book's story.
That's what I was thinking. That or the book's big bad villain.

seanan_mcguire

7 years ago

If I were already into the series, it wouldn't make a difference if I want to read the new one. But if I were a new reader, it might very well impact my buying decision.

However, I will admit to putting off replacing some of my more ragged Pern books until I could locate copies with the Whelan art on them. Because the ugly flying dinosaurs on the latest prints? Not going on my shelves, let me tell you what.

The Worst Cover Evar, in my opinion, still has to be on Piers Anthony's Blue Adept, what with the GREAT BIG HONKIN' SPOILER and all.
Having a favorite cover makes total sense to me. I mean, I'm totally obsessed with a single edition of Stephen King's IT.
Before the iphone kindle, an awful cover meant I put off buying the book. There were always a ton of books I wanted to buy, and not enough budget. There is still more books than budget, but the covers matter not, as I really can't see detail on the phone.

Will it put off me buying it in hard form? So far, I am buying physical books in the ones I want to lend, and in that case, not likely to be an consideration. The consideration for buying for lending is 'do I think lending this will 'cause my friends to get hooked, buy it themselves, and hopefully cause others to buy it by hooking them' and that consideration is based on how good the book is, and how much I want there to be more from that author.

The cover of a first book - that might be important - 'cause I might not find it to know it's good. Third in a series? Not so much.
Thanks for chiming in!
If it's a series I already love, I may cringe buying it, but I will still buy it. But if it's the first volume I've seen, it might well make me less likely to buy book one.
That makes sense.
If I've never read the series, bad cover art is a turn-off. I actually put off reading Terry Pratchett(!) for the first time because I didn't like the cover. Then I read Small Gods (mostly because it had a turtle on the cover) and fell hard.

If it's a series I'm already reading and I hate the cover, I might wait till it's in paperback and see if that cover's any better.

But what really makes or braks a book for me is the synopsis on the back. The unique hook/quirk of the story needs to be there somewhere, or I'm not picking it up. Rosemary and Rue, for example, I hesitated on because I couldn't see what made it stand out from the pack of supernatural detectives. Then my friend told me Toby gets trapped as a goldfish and I was like "ok, now I have to read it!" If they mentioned goldfish in the first place, I would have bough it on the first day!
See, I know they didn't mention the goldfish thing because they figured it would turn people off. It's fascinating, the range of preferences we all represent!
Yes and no. I've never really gotten into UF or PR because of the whole 'naked girl on the cover' tradition, so I guess in the sense that covers have kept me from an entire genre? Yes. Also there are cases where I will want to buy a sequel, but I'll wait until there's a better cover. For example I still haven't bought Catching Fire yet, not because I hate the cover but because the white one most places around here are selling doesn't match my cover of Hunger Games, and I like them to look consistent on my shelves. More books to buy than money to spend, so I put off buying that one until I find the copy I like.

But if I'm quite a ways into a series and there's no alternative cover on the horizon? Well, I'm in it for the reading, then. I'll still buy the book, but I'll be hiding it away where it can't be seen on my main shelves.
Sensible! Thanks for chiming in.
And speaking as a goth, it's really annoying to pick up a book with the expectation that it will have a goth character, only to find out that, nope, the cover artist was just listening to a lot of Bauhaus that day. This happens all the freaking time. I have found a grand total of ONE series (Vampire Kisses by Ellen Schreiber, for anyone curious) wherein the heroine is as spooky as the cover.

Damnit, some days I just want my escapism to come with black lace and combat boots.

snowcoma

November 10 2009, 01:24:12 UTC 7 years ago Edited:  November 10 2009, 01:51:49 UTC

I should also add that I'm likely to put the book back on the shelf in sheer irritation when I reach that conclusion.

EDIT: My apologies to your inbox for the multiple comments/edit, but I went to read the original cover art post and I just had to add:

The cover art for Kim Harrison's The Good, The Bad, and The Undead is what sold me on the whole series. I was checking them out on a friends recommendation, and it grabbed my attention and held it. When I read the back cover and saw that, holy shit, the covers actually matched up with the stories, I bought all three books that were out at the time (well, I bought all three because the book clerk said "Trust me, you'll want them all!", but I was already getting the first two and only on the fence about the third because of money).

seanan_mcguire

7 years ago

I managed to discover a series I absolutely adore by grabbing a book at the library that had super crappy cover art. I was looking for popcorn and found Steve Perry's Matador series.
Actually, I discovered Tanya Huff because she had great artwork on the covers of the 4 Quarters novels.
So yeah, cover art has a lot to do with my decision to buy a book; both in being attracted to good art and bad art, depending on my mood.
That makes sense. Thank you!
I usually buy/borrow books on recommendations from friends regardless of the cover.

I'm really commenting to say that I'd read the heck out of the Ikeamancer series :D
I now have people asking me if she exists in the Velveteen universe. I'm weeping inside.

idancewithlife

7 years ago

While I wouldn't be put off a series I liked because of bad art, and merely being bad art wouldn't be enough to put me off a series I was interested in, if it looks like just another Anita the Vampire Layer clone, I wouldn't even pick it up.
Cool. Good to know.
I get pretty frickin' pissed off when the cover doesn't match the book, period, much less when the cover has been changed to appeal to boys of all ages, and by that I mean men who can't appreciate a female lead drawn with clothes on.
Hee.

Yes, true.
If I've never heard of the book or author, then cover will affect whether or not I look at the back of the book, which will affect whether or not I buy the book.

If it is the third book in a series that I have been reading, I will only spend a moment on the cover before I get to the text inside.
Makes sense!
How jarring is this for you? How likely are you to pick up An Armchair to Remember when it looks so different from the other books in the series—when the main character looks so different? Is this going to make you look elsewhere, or do you not care by the time you get to the third book in a series?

I don't care by the time I get to the third book, no. Honestly, I so rarely pick up a new fiction novel if it wasn't specifically mentioned as good by a friend anyway, and I'm so used to covers being kind of crap relative to the contents. But it especially doesn't matter to me if it's a late book in a series I already know.

What about new readers? If this was the first volume you'd seen, would you buy book one after digging it out of the back catalog? Inquiring minds (namely, me) want to know.

Ahh, here it might matter more. As I said above, I rarely pick up a new fiction novel without a specific recommendation, because I just don't have time for that kind of reading these days. But back when I did, for one, and if I'm looking for the book I was told to find, but can't quite remember what it was called, or somesuch, then yeah, if the character on the cover isn't an accurate portrayal of the contents, it's more of a problem for me. I'm being led astray. Potentially in both directions - I mean, what if I was hoping for the trashy goth chick?

--Ember--
Absolutely. I've been misled that way by a lot of so-called "virological thrillers" that had almost no deaths.
she was affected by the Magic Allen Wrench and when turned one way, it changes her appearance...
I like how you think.
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