Seanan McGuire (seanan_mcguire) wrote,
Seanan McGuire
seanan_mcguire

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Pseudonyms, zombies, and a nice chainsaw: why Mira Grant?

We knew from the day we started shopping the Newsflesh trilogy that they would probably need to be published under an open pseudonym. There are a lot of reasons for that. The easiest to spot is "avoidance of over-saturating the market"—after all, as a relatively untried author, it's probably best if I not compete with myself.* Oddly, this isn't the biggest reason, just the first.

(*Before there's a general hue and cry of "but I'm planning to buy both," I should probably explain. I know that the readership of this journal is highly likely to buy both. This is one of the main reasons that I love you. The Internet readership I already have is a large portion of why we knew it would have to be an open pseudonym. It's the random bookstore browsers we're trying to avoid frightening away, the ones who won't know me from Adam until they get their hands on a copy of Rosemary and Rue or Feed.)

Genre separation is a much larger part of why I was happy to agree to writing under a pseudonym. Rosemary and Rue is fairy tale noir. It's dark, it's gritty, and it's occasionally brutal...but I would still hand it to a savvy teenager without fear that their parents would beat me to death with a baseball bat later. You could adapt the Toby books into PG-13 movies without gutting them. I won't cringe when I see high school students discussing them on my forums. Feed, on the other hand, is distopian political science fiction/horror. It has a high body count. There's gore, there's sex, there's bad language. I love it to death and consider it one of the best things I've ever written, but I so don't want you to buy it for your niece who loved Toby on the basis of my name alone. Putting a different author's name on the cover is a screaming neon sign that maybe the contents are also going to be different.

Do I expect the name to hurt sales? No. My publisher is savvy and good at what they do, and I'm really hoping this book will build a reasonable level of pre-release excitement, since it's going to be incredibly fun to do the viral marketing for. But I do expect it to make people pause and read the back cover before giving in to expectations.

So we knew I'd need a pseudonym, and after the trilogy sold to Orbit, they confirmed it. That meant we needed to pick one.

There are a lot of factors that go into selecting a good pseudonym. First off, it should be pronounceable (thus knocking my real name cheerfully from the running), and it should fall within the first half of the alphabet. That gets you a good spot on the shelf, which is important for catching the eye of the casual browser. People aren't tired of looking for something to read when they get to you. Who is Aaron Aardvark? Probably a best-seller. Your pseudonym shouldn't sound too much like the name of an author already working in your genre. We're not porn stars here. Calling myself "Maya Bone-hoff" or "Jane Hinds" isn't going to increase my sales, although it might get me slapped.

Your pseudonym should also be something you're willing to answer to in public, and don't hate. You should know what it means, since no one wants to choose "Variola Majors," thinking it's pretty, and discover later that they've just named themselves "smallpox." The Agent and I sat down and came up with a list of about twenty options, some mix-and-match, some not, all of which I was willing to live with (and all of which were somehow a complicated horror movie or television joke), and sent them to The Editor II. He gave us his preferences, we winnowed, we argued, and we settled on "Mira Grant."

"Mira" is an interesting name, in that it appears in a great many languages, always with a different meaning. The version I was looking at was from the Romany, meaning "little star." It isn't short for anything, despite its resemblance to "Miranda," and I will answer to it in public. Plus, since my real signature includes both a capital "M" and a capital "G", I shouldn't have issues during signings.

And that's why I am Mira Grant. First person to catch the horror movie in-joke in my pseudonym wins a prize (and if you already know, no hinting!).
Tags: business needs, feed, mira grant, publishing news, zombies
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  • 81 comments
That's good to know! So I'll buy the books with your name on them, and avoid the ones labeled Mira Grant, and not have to guess. Thanks!
You might consider trying the Mira Grants, at least from the library or some such. I'm one of the proofers. I literally could not put Feed down, even in an early draft. I couldn't even bring myself to slow down to take proofing notes the first time through. I do NOT like horror. I am a hardcore urban and high fantasy fan, my favorite authors other than our Seanan are Jim Butcher, Kelley Armstrong, and Tanya Huff. I am squarely in the center of the target market for Toby. I like these better, and that's saying something because Toby rocks my world.
I'll keep that in mind, thanks for the recommendation. It's true that I've yet to read anything of Seanan's that was too horror-y for me.
I'll heartily second catnip13's recommendation. Feed is fantastic, and while there are zombies, it is not the literary equivalent of watching, say, Zack Snyder's Dawn of the Dead. It's not just zombie zombie brain yum ew gross die. If you get what I'm saying.
As the others have said, don't avoid it unless you actually have major problems with zombies or are actually phobic about scary diseases/pandemics.

Honestly, it's a political thriller (and a very good political thriller) that just happens to be set in a world after the zombie semi-appocalypse which didn't so much end the world as drastically change it, rather than being a horror novel which happens to have politics.

I don't normally like a lot of horror either (though I've been learning to carefully expand my horizons. Also, when not to read things before bedtime.) While this certainly has scary moments, it's so, so worth it, and I really can not wait to hand it to people and go 'READ THIS!!!'
What they all said. Read "Feed" when it comes out. I'm so _not_ a horror chick, but I seriously <3 the Newsflesh books. If I was packing for a desert island and could only take one Seanan/Mira book, I'd have to go against type and take "Feed." I love Toby... I truly truly do... but I find something new and shiny every time I read "Feed" (and like catnip13, I had to read it multiple times, 'cause I got sucked in and didn't stop to take proofing notes on the first pass!).